American College of Embryology (EMBCOL) launched the Know Thy Embryologist campaign to educate patients and the public about the essential role of embryologists in achieving a healthy pregnancy using IVF. EMBCOL is an organization that serves patients, embryologists, and the public by fostering and advocating excellence in the practice and ethics of assisted reproduction. Dr. Dubey was named “Embryologist of the Month” in June, 2013, for his contributions and achievements in ART and IVF.